Another important aspect that should be highlighted is its seo positioning . Certainly: if a client or user has a question about an economic concept, for example, it is most likely that ing direct will be the one to answer it. In orange B2c Email List example of financial marketing mastercard – priceless mastercard is another example of interesting financial marketing. This brand is known worldwide for credit cards and its Pricelessadvertising B2c Email List campaign, which is used as the basis for an experiential campaign. In an innovative campaign, mastercard used a lottery drawing strategy to place names of people who could be the lucky ones to B2c Email List receive big surprises. These surprises came in many forms, from celebrity meet and greets to unforgettable dinners.
One of the advantages B2c Email List of this type of advertising campaign is that the brand can adapt it to current trends, any geographical restrictions or tastes of the winner , among other factors. The company has a lot of B2c Email List flexibility to b2c email list deliver on the campaign promise, as well as to generate rich content that you can reuse in other ad channels, for example. Self bank – mástevaleahorrar the third example of financial marketing that we think you should study is the self bank digital bank. This financial institution has used social networks to launch an awareness campaign about the importance of saving for spaniards.
Using the hashtag B2c Email List mástevaleahorrar, the company published three videos on the occasion of savings day, which is celebrated on october . For this campaign, self bank had the collaboration of the creative agency B2c Email List swing swing. In the videos you can see three types of millionaires who have the luxury of not saving, unlike the rest of the people who do need to. In addition to the videos, they also launched the campaign on twitter. Self bank uses humor to motivate people to save , taking advantage of the most talked-about and highest-rated television programs in the days leading up to savings day. Citibank citibank, for example, is diversifying its marketing for banks by creating valuable content that allows it to reach its audience: the millennials. In addition to offering educational content to teach personal finance, it incorporates offers into its content.